Rules for focused success in a distracted world, arguing that the ability to concentrate without
distraction is increasingly valuable.
Key Takeaways
- Deep work is becoming rare and therefore more valuable—those who master it will thrive
- Attention is finite; treat it like a resource and schedule blocks of uninterrupted focus
- Shallow work feels productive but rarely moves the needle; ruthlessly minimize it to protect deep
work time
Finding balance in an age of indulgence, exploring how our brains respond to pleasure and the
consequences of overstimulation.
Key Takeaways
- Our brains are wired for scarcity, but we live in abundance—this mismatch drives addictive behaviors
- The pleasure-pain balance is real; overindulgence in dopamine hits leads to a deficit that requires
more to feel normal
- Strategic self-restraint and intentional discomfort can reset your baseline and restore genuine
pleasure
The memoir of Nike's founder, chronicling the company's early days from selling shoes out of his car to
building a global brand.
Key Takeaways
- Success rarely follows a straight path—embrace the chaos and uncertainty of building something new
- Your team and the people you surround yourself with matter more than capital or strategy
- Persistence through near-bankruptcy, supplier issues, and countless setbacks is what separates those
who make it
How leading companies use disciplined experimentation to drive innovation and make better business
decisions.
Key Takeaways
- Build an experimentation culture where testing is systematic, not ad-hoc—make it a core capability
- Most experiments fail, and that's exactly the point; failures teach you what doesn't work and
prevent costly mistakes
- Scale experimentation by lowering costs, increasing speed, and integrating testing into every
decision process